Al Shaqab Equestrian Events 2026
Seven Events. One Venue. Seven Distinct Identities.
Across approximately three months, Gulfcrafts delivered the space branding for seven consecutive international equestrian events at Al Shaqab, transforming the same venue from one event identity to the next, often within just a few days.
The programme included H.H. The Father Amir’s Prix, H.H. The Amir’s Sword, CHI Al Shaqab Presented by Longines, Longines Global Champions Tour, Qatar Olympic Committee Cup, Al Shaqab Cup and Qatar Equestrian Federation Cup.
Each event required its own visual environment, with extensive branding across competition and public areas. The challenge was not simply the scale of delivery, but maintaining precise colour, print, material and installation standards while repeatedly dismantling, producing and reinstalling branding within exceptionally short turnaround periods.
Outdoor sporting environments added another layer of complexity. Installation teams remained active throughout the programme, responding to maintenance requirements and changing weather conditions to keep the branding presentation consistent from opening through to the final competition day.
This intensive season built on Gulfcrafts’ long-standing involvement in Qatar’s international equestrian calendar, including multiple editions of CHI Al Shaqab, Longines Global Champions Tour, Doha International Equestrian Tour, H.H. The Amir’s Sword and Doha Jumping International Show since 2020.
Across different competitions, sponsors and visual identities, one requirement remained constant: each event had to feel entirely its own, even when the next transformation was only days away.
